UV Painting for the HONOR 20 series’ new mobile phone camera launch in London, with Graffiti Kings and assisted by Gabriel Terreri. The mural has two different visions : one with day light with people absorbed by their phones, and a night vision with UV light in which characters change and become amazed with the new technology possibilities.
LONDON.
2019.
#SwitchedOn
Mobile tech brand Honor is hoping to quash negative youth stereotypes with a graffiti-based campaign. Titled "#SwitchedOn", the London-based campaign depicts four Gen Z-ers looking nonchalantly at their phones. At night, glow-in-the-dark paint appears over the graffiti art to present a more positive message of connectivity for young people. The artwork stands alongside the caption: "We’re more creative, connected, entrepreneurial and #SwitchedOn than ever before."
This comes after the company found 76% of 16- to 24-year-olds believe older generations feel they are spending too much time on their phones. The work was created by Jay Kaes through Graffiti Kings.
